Product Feature written for Countyline Publications and printed in Wisconsin and Illinois Biker Information Guide – second quarter 2010 by Amy Martin, Lakeshore Harley Davidson Motorclothes department Versatility, performance, and fashion are the 3 key points that every rider looks for when purchasing riding gear. Harley-Davidson has partnered with 3M, who is the industry’s premier reflective material manufacturer, to produce a line of performance riding gear meant to increase rider visibility.  Lake Shore Harley-Davidson carries many styles of riding gear with 3M Scotchlite Reflective Material including vests, jackets, chaps, raingear, and cold weather gear. 3M uses “Retro-Reflection” which reflects light back to the original source, such as the rider, more clearly. The reason the 3M Scotchlite Reflective Material is so unique is its candlepower.  Candlepower is the intensity of reflective light off of the reflective material. This provides a measurement to determine visibility on the road. Harley-Davidson riding gear with the 3M technology makes riders visible from up to 500 feet away in low-light and nighttime conditions.  The men’s Reflective Skull Leather Jacket (98099-07VM) and the Road Warrior 3-in-1 Leather Jacket (98138-09VM) each have reflective piping and graphics for greater visibility. The ladies Miss Enthusiast Leather Jacket (98142-09VW) features 3M Scotchlite Reflective Material and embroidered appliqué graphics on front and back. Not only do these three styles look great but they are also very versatile and are the top sellers we carry in the performance riding gear line. For even more features and benefits including the 3M Scotchlite Reflective Material check out the FXRG collection for women and men. Safety on the road is one of the most important concerns riders have. The collaboration between Harley-Davidson and 3M has provided the rider with gear that has the greatest level of visibility in the industry. Great efforts were made when making it easier for riders to be seen while riding without sacrificing comfort or style. Come in and visit with Lake Shore Harley-Davidson’s friendly Motorclothes staff to try on these great products and see the reflectivity for yourself.